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商品編號： 79208 出版日期： 1979/03/01 作者姓名： Porter, Michael E. 商品類別： Competitive strategy 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action based on this might include: positioning the company so that its capabilities provide the best defense against the competitive forces; influencing the balance of forces through strategic moves; and anticipating shifts in the factors underlying competitive forces. McKinsey Award Winner. May be used with: (9-704-475) Yamato Transport: Valuing and Pricing Network Services (A); (9-796-109) Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition; (9-389-189) Household Furniture Industry in 1986; (9-702-469) Apple Computer--2002.
涵蓋領域：
Competition;Competitive advantage;Corporate strategy;Five forces;McKinsey Award winners;Strategic planning
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